Snapchat plans to use Lense Studio Challenges to entice active contribution to the network. You can use it on printed or digital promotional content.Īnother really cool feature? Snap gives creators complete ownership over the Lenses they create, while providing the platform with rights to use the creations. Once approved, the developer receives a custom Snapcode to pass through their network for an entire year. A broadened developer base will make the moderation team key as a huge PR nightmare is sure to ensue if kids get their hands on an inappropriate Lens. Their human team of moderators will then manually review and deactivate offensive lenses. Snapchat plans to release a button to report for Lenses that need to be flagged as questionable.
They also can’t promote users to snap while driving. Moderators on Snapchat ensures Lenses do not depict nudity, profanity, sex acts, violence, weapons, hatred, bullying, threats, illegal activity, stereotypes, usernames, hashtags. Then it goes through a moderation process to ensure the Lens doesn’t include objectionable content. Developers will be able to make simple image overlays, 2D cutouts, or even 3D objects that react when you tap or look at them.ĭevelopers will get a temporary Snapcode when they’re ready to test the creation. Its minimalist design makes it a delight to create with. The app serves as a basic version of the program Snapchat’s own team uses to design.
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Their main website is full of documentation and examples.
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Start Creating Your First LensĪny Windows or Mac user can download Snap’s Lens Studio desktop app. Now with more developers getting involved, who knows how many years will be spent in AR playtime - let alone how much time developers will spend playing with the Lens Studio AR desktop tool. Combined, the world is consuming over 500 years of AR play every single day. Over 30% of Snap’s 178 million active users enjoy Lenses for around 3 minutes a day. As social platforms via for public attention it has become clear that the need to grow and change to meet consumer demands is key. For now, Snap seems to have an edge in that they offer more AR toys as Facebook only provides World Lenses - no selfie masks. They can build the AR effect for you, then promote it by purchasing Snap’s Sponsored Lens ad.įacebook launched AR effects on its platform earlier this week, so a broadened developer base may help Snapchat compete. Their other option is to hire a creative agency that specializes in this tech. The trick will be for brands to get their codes into the hands of their target market.
Snapchat will provide a QR Snapcode that users will scan and get a 24 unlock on the AR effect. However, the brands that develop their own Lenses will also have to invest in marketing. The bold move opens up Snapchat’s doors to outside developers and hopefully new clients. A move that allows anyone to make World Lenses and insert interactive 3D objects into personal videos and photos. Snapchat recently launched its new developer tool for desktops: the Lens Studio AR. Snapchat Broadens Developer Base to Build a Bigger Platform
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